THE STORY
The story behind Always Say a Prayer (ASAP) is one of faith, resilience, and ithe incredible power of prayer. Our founders experienced a life-changing journey when they faced the challenge of a cancer diagnosis—not once, but twice within an 18-month period. With unwavering hope, they turned to God, praying daily for strength, healing, and recovery. Through faith and determination, their prayers were answered, and today, they are blessed to celebrate over 12 years of remission from both cancers.
This journey revealed to them that prayer is not only a powerful source of comfort in times of hardship, but it’s also a vital reminder to express gratitude, embrace hope, and inspire strength in others. Always Say a Prayer was born from this experience as a faith-based brand that encourages everyone—no matter their background or belief—to find hope, courage, and unity through prayer. Our mission is to spread this message of faith, positivity, and resilience to uplift all who wear ASAP, empowering them to carry their faith boldly and live a life filled with gratitude and purpose.